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This kind of data demonstrates why SEO works.

Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.

Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).

With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.

Why hire an SEO company when you already have a web developer for your business?

Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.

But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.

Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.

Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.

Some professional agencies offer SEO technology for site analysis which can help make sure every page of your site features good HTML meta-data, functioning “a href” linking, and crawlable site structure.

Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.

What Radd Clients Get

With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.

How We Chose the Best SEO Companies

Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.

With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!

Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.

Leveraging their existing rankings with striking-distance adjustments, optimizing on-page content and adjusting back-end technical factors. One of the benefits of hiring an SEO company is that they can work with you to focus on your specific industry goals.

By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.

With the power of our proprietary RaddBOT tech we can replicate and observe websites the way that search engines do and identify areas of on-page SEO relevance. From there we can begin adjusting and monitor their site to worked toward ranking growth.

Contact us to learn more about why SEO is important for business and to get more information about our strategic SEO services. Plus, check out our client testimonials to see what other brands have to say.

Our professional team can give you a site consultation and provide info on why SEO is important for your business.




Fortunately, there are a multitude of firms specializing in a wide array of services, including search engine optimization, web design and email marketing.

To help small businesses find the best SEO firm for their particular niches, budgets and needs, we evaluated the top firms on what matters most: service lines, size, and industry focus.

Multiple Service Lines

Because every business has unique needs that can change over time, it's important that SEO firms offer a range of service lines to accommodate their clients where they are presently and as they grow.

In this list, we've included SEO firms with service lines that include pay-per-click, link building, website design, public relations, and more.

Size of Firm
Whether large or small, every SEO firm has advantages and disadvantages. Depending on their needs and circumstances.

A small business may prefer to work with a small team that offers highly personalized services or a large firm that has lower prices and a more systematized approach.


To give small businesses an idea of how size may play a part in their experience working with a given firm, we included businesses of all sizes in our list.

Industry Focus

To cover as many small business needs as possible, we also selected firms that cover a wide range of industries.

Small businesses selecting an SEO firm to up their internet game may want to pay special attention to the industries some firms may specialize in to ensure the firm has knowledge of and experience in their particular market.

What Are SEO Firms?

SEO stands for search engine optimization, a digital marketing strategy that helps websites appear near the top of a search result so consumers and potential customers can easily find and visit a company’s page.

SEO firms specialize in this strategy to help their clients’ websites rank as high as possible on search engines such as Google, Bing, and Yahoo.

Often, when looking for a service or product, instead of searching for a specific company name, consumers will type words related to what they’re looking for in a search engine such as Google.

These keywords are what SEO firms use to help companies improve their search engine rankings.

Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.

Benefits of SEO Firms

When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits.

A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website.

This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.

Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews.

Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits.

Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.

What to Look for in an SEO Firm

When you’re looking for the right SEO firm for your small business, you’ll likely want to find one that has experience working with your industry and offers multiple service lines and comprehensive strategies that meet your company’s unique needs.

Depending on your industry and online branding, you may want to look for an SEO firm that:

    Offers multiple SEO strategies such as local and international SEO
    Provides specific eCommerce strategies including Amazon SEO
    Has pay-per-click management experience across a variety of popular sites
    Is experienced in social media marketing
    Offers brand management services with a transparent, systematized approach
    Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
    Takes the time to understand and research your company and competition to develop the best keywords
    Focuses on conversions and delivering a high ROI
    Offers services at a price that fits your budget
    Doesn’t require overly long contracts

The Cost of SEO Firms

Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly.

Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour.

Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.

Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation.

Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.




Some may offer month-to-month or longer term contracts, and some may also price their services in packages that include a specific number of keywords or content creation services per month.

SEO should never be an afterthought even though the return is not immediate.

To rank first in a Google search result, your store's content needs to match a potential visitor's intent.

Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.

We've put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.

Why is SEO so important?

1. The majority of traffic comes from organic search

If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.

Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue, according to Wolfgang Digital.

2. Paid advertising costs are increasing and SEO is “free traffic”

If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable.

Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers.

3. Ranking first in search engines can get you up to 30% more daily traffic

There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.

If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.

Before you start: Essentials to improve your Shopify SEO

There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:

    Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
    Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
    Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
    Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven't been tweaks made.
    Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
    Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.

Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.

Technical SEO

Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.

Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.

It also optimizes your site for humans by making sure its structure, navigation, and internal links allow easy browsing, and that meta tags are filled in so both search engines and humans know what the page is about.

If your website has discrepancies in these areas, it can stifle your rankings until errors are identified. By resolving these errors you’ll see the benefits like:

    Users engaging more with the site because it’s faster and all important content and pages are easy to access
    Increased crawling activity from crawl bots because the site is easier to crawl, which increases organic traffic over time

Note: This is not a full guide on technical SEO for Shopify, it’s a list of the must-haves you need to get in place for your site to perform well in search.

It’s easy to overlook internal linking, especially in the early days of building your online store. I understand—it simply doesn’t seem that important compared to publishing new pages and promoting your business.

Creating internal links isn’t just about pasting links to appropriate anchor text across your website.

It’s about creating the necessary pillar pages that will pass authority to dozens of other relevant website pages and blog posts, and/or vice versa. This can be done with a clear navigation system from your homepage that’s designed for both user experience and search engine crawlers.

Take Gymshark, a fitness apparel brand. Its homepage lists only two top-level menu options—simple.

Once you hover over either Womens or Mens, you get a dropdown list of products and collections offered. The dropdown is split into what’s trending, Gymshark’s staple products, styles that are specific across its product range, and accessories that don’t quite fit into other categories.

What is worth calling out here is that this menu structure is built for humans first and search engines second.

This is vital for building buyer trust. Our research on what solidifies trust with new shoppers found that category navigation that is easy to understand and use across all devices is a must-have if you want to win sales.

Yes, while Gymshark does create an easy to understand menu and category navigation system, it also lists its most important pages that will get organic traffic in this menu and optimized the anchor text for it.

You can see this under Womens > Products. When you click through to Shorts, you’ll find that this page ranks for ideal search terms like “workout shorts” and “women’s workout shorts,” which draw ideal customers in from search engines.

Now the question is, "how do I apply this to my business?"

Let’s take our content demo store, Kinda Hot Sauce, which sells hot sauces, as our example. Say we hear from customers that they love our habanero hot sauce and want more variations of it, and so we've added three new flavors to our habanero range. Here’s what we do next:

    Conduct keyword research. We use a free SEO tool like Ubersuggest and type “habanero hot sauce” into the keyword analyzer to get an idea of monthly search for that term (4,400). Great! We’ve found a new category for our new line of products to be nested under.
    Create product pages. In our Shopify store, we go to Products > Add product to create the product listing, and we ensure that everything is filled in from the title and descriptions to the SKUs and shipping information.
    Create a collection page.
    
    Navigate to Products > Collections to create a new page and add the three new product pages.
    
    While creating the collections page, we make sure to follow on-page SEO best practices when filling in the Search engine listing preview by aiming to use “habanero hot sauce” in the page title, description, and URL and handle.
        
    Add our new page to the menu. In our Shopify store, we go to Online store > Navigation > Main menu. From there we easily add our new habanero hot sauce collection to our navigation system under Shop.
    Add a breadcrumbs app to your store.
    


    

Vietnam seo master

If you want to do PPC advertising - AdWords is very easy, anyone with international credit cards such as VISA, MASTER CARD is able to register and run ads.
It is much more difficult to do SEO, you can spend a few million dollars to learn SEO or you can hire professional translators to do the job for you faster.
SEM is considered as a tool in marketing and promoting brands, products and services on the Internet. Adwords is short-term: promotion, ... Good will help the website can reach more than 70% of the traffic coming from Google, increasing your credibility and brand on the Internet.
Implementing SEO is a very independent job. But to achieve the best effect, it should be used in conjunction with other tools such as: Social Media, Email Marketing, ..
In Vietnam, SEO is increasingly popular, considered as a money-making profession, a thought-provoking job or a unique creative field! It is estimated that more than 20,000 people are practicing SEO and this number continues to increase.
The role of SEO with Internet Business Entrepreneurship


Indexed pages will show up in search results and can drive organic traffic to your site.
    Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
    Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
    Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
    Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

How Do I Find the Best SEO Company for My Needs?

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.

The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.)

When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

    Structure your site’s navigation so it’s easy for people to find exactly what they want
    Clean up the code in your site so it runs faster
    Eliminate errors Google picks up when it crawls
    Add an XML sitemap so Google’s crawler can quickly visit the different pages
    Add internal links to pages within your site so users can flow to the places you want them to go

OPTIMIZING ON-PAGE CONTENT

Content is king. When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.

In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website. The SEO team at Vietnam SEO will:

    Remove or rewrite duplicate content
    Place keywords in your page titles to help Google rank your pages
    Add well written, keyword rich copy to underperforming landing pages
    Create new landing pages to draw in other visitors
    Add images, format text, and change colors to move more visitors to convert

OPTIMIZING OFF-PAGE FACTORS

Your off-site presence is just as important as your on-site factors—which is why we will work to:

    Use local SEO tactics to improve your position in the search results for local terms
    Find directory listings of your business online, verify them, and update them to make sure they contain accurate information
    Seek out new, valuable directories to add your site to
    Submit press releases about new services your company is offering and other newsworthy items we come across
    Discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links

CONTINUED ANALYSIS

Search engine optimization is more than just making these changes to your website. What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:

    Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis
    Use the data we’ve gathered to determine which of the above items will help your site the most

Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.

Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:

    Overnight rankings
    Doubled traffic
    Instant leads
    Search engine submissions
    X amount of backlinks
    Any sort of ROI projections

If you want promises like that, you can find them—but you’ll regret it later when the results aren’t what you signed up for.
Signs of Black-Hat SEO

A red flag should go up anytime an SEO expert makes certain claims or promises about results in X amount of time. The SEOs that give our industry a bad name are famed for what we call “churn and burn” practices, which often involve gaming rankings by:

    Buying a ton of links from random, crappy websites
    Using a computer program to generate hundreds of pages of garbage
    Using duplicate or scraped content
    Submitting fake press releases in order to spam links

I won’t say these things don’t work, because in some cases they do. The problem is they’re locked in a never-ending cat and mouse game as Google slowly shuts them down, one by one.

 If you haven’t used black-hat SEO tactics on your site, don’t start. But if you have, we recommend working with a trustworthy SEO company that can help clean up your website. Don’t risk the chance of getting a Google penalty.

A word of advice—do not do business with anyone that insists on retaining copyrights to any and all meta data they create, edit, or analyze for you.

If they retain or have this right assigned to them, they can legally bar you from using it, or totally strip your site should you choose to leave them for another company. With Vietnam SEO, everything we work on throughout our relationship is yours now, and yours forever.

What to Ask Any SEO Company Before Hiring Them

Before you hire anyone, make sure you look at SEO company reviews. If numerous people have had issues with a vendor, there’s something going on. Ask up-front for examples of reviews and case studies that prove success. You should also additionally ask the following questions:

    What’s in my current contract? Re-read the contract. What does it include? When does it end?
    What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
    How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
    Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
    Will I own my website? Many SEO companies have website ownership clauses built into their contracts.
Vietnam seo master - Tel: +84-908-744-256